What is off page SEO factors?

What is off page SEO factors? That question is very important if it is your aim to generate traffic to your websites and get a higher ranking with search engines. I say it is important to understand off page SEO factors because of its increasing relevance in determining how your site is ranked with search engines. For example, Google which has about 60% of the search engine market places a lot of importance on off page SEO factors in ranking your site. On page SEO factors can easily be manipulated and doctored so more emphasis is now placed on off page SEO factors. This makes the answer to what is off page SEO factors more relevant to you.

Off page SEO factors are optimization web or page optimization techniques done not on your actual page but off it, on other web pages and sites. It is also referred to as “offsite” SEO factors. Off page factors are all sourced from outside your site. The most important of the off page factor is the number and quality of links on other sites back to your site.

Literally, the more sites with links to your site, the better ranking your page gets. During a search, search engine checks for similar sites with similar topics. The more sites with links and anchored texts containing inbound links to your site the more likely your site would come up high in the display page. The quality of the site containing a link to your site is also important. The ranking of that site is also a powerful factor. An embedded link from a site ranked PR6 is about eight times better that from a PR5 site.

Off page SEO factors are coming into play more often and might just be the deciding factors in getting higher rankings in future. It is important that you know what is off page SEO factors and learn the techniques now.

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